TRAI Offers Ultimatum to Enterprises to Curb Spam Messages



The Telecom Regulatory Authority of India (TRAI) has given enterprises a two weeks ultimatum to curb spam messages. TRAI has requested the enterprise to confirm the headers and message templates that they use on the distributed ledger expertise (DLT) platform. In case they fail, their SMSes shall be blocked and will not go to their clients. The newest directive from the telecom regulator got here on Thursday. For a very long time now, TRAI has been attempting to curb the presence of spam messages and pesky calls. It is a matter that the telcos haven’t been in a position to deal with on their very own.

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Initially, in February, TRAI had requested the telcos and enterprises to reverify the headers and the message templates to discourage their misuse. “Any additional delay on a part of PEs to get the re-verification of Headers and Content material Templates could outcome within the blocking of their Headers, Content material Templates and messages,” Trai warned.

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TRAI shall be reviewing the progress of the identical within the subsequent two weeks. In case there may be any change required, the telecom regulator will present it to the enterprises and the telcos. For the unaware, again in 2018, TRAI mentioned that the usage of a DLT platform, which is a blockchain-based platform, is a should to confirm for sending business messages. This may allow the telcos and the related authorities to filter out spam messages, leading to an improved client cell community expertise.

TRAI observed earlier this yr that many headers and message templates have been unused and unverified. Thus the regulatory physique has requested for the verification to be achieved in below two weeks. This may curb the misuse of expertise to ship bulk messages to clients by enterprises.