Apple touts iPhone 14 Pro camera prowess with high-energy ‘Chase’ ad


Apple is out with its latest ad, focused on the power of its iPhone 14 Pro camera system. The high-speed ad “Chase” highlights the all-new 48MP main camera and features like Action Mode, 4K Cinematic mode, improved low-light performance, and more.

The new one-minute iPhone 14 Pro ad shows a variety of ways the device can capture impressive chase-style shots from just holding the smartphone in hand while running to using more professional rigs and even capturing footage from vehicles and a helicopter.

The ad opens on a chicken chase and progresses to more and more intense scenes like a wolf chase to a vehicle chase with a helicopter rescue.

Apple says “iPhone 14 Pro marks the beginning of a new era for the iPhone camera.”


The new ad features “The Life and Death of Ben Bekele” by Hubert Zemler as the soundtrack. Check it out below:

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