Telegram Will Launch New Function to Enhance Advert System on the App


As per current stories, the messaging platform has been creating sponsored messages which are presently in take a look at mode. It was knowledgeable by the CEO of Telegram Pavel Durov knowledgeable that WhatsApp messages use the non-public knowledge of customers even when they don’t show adverts and the brand new characteristic from telegram gained’t be like that. Furthermore, the sponsored messages on Telegram shall be out there to customers on giant public channels which have greater than 1000 subscribers and the messages could have a personality restrict of 160 phrases.

Sponsored Messages Will Not Use Consumer Information

The Telegram CEO mentioned that sponsored messages would be the similar for all of the customers in a specific chat. He knowledgeable that these messages shall be primarily based on the content material of the channel during which it’s displayed and won’t use any private knowledge from the customers or evaluation to show adverts. He notably emphasised the truth that there are not any adverts in non-public chats or group chats on Telegram.

Durov mentioned that telegram won’t ever compromise with person knowledge to focus on adverts they usually at all times work in the direction of prioritizing and defending person knowledge. He additionally mentioned that the telegram customers will at all times be extra “ad-free” than they are going to be on WhatsApp. He additional added that the advertisers on telegram by no means get the non-public knowledge of the customers whereas WhatsApp has been sharing person knowledge with advertisers for some time now regardless that they don’t show the adverts themselves.

He additionally added that the admins of the one-to-many channels on telegram have already been displaying adverts within the regular messages and Telegram is wanting ahead to bettering the advert system on the appliance. He mentioned as soon as the sponsored messages are utterly rolled out on the app and the prices are coated, the income of the commercials shall be shared with the admins of the channels during which they’re displayed as effectively. Beforehand the CEO has additionally introduced that Telegram is engaged on a subscription system that can give customers the choice to opt-out of adverts from the appliance. The pricing of the subscription service, nonetheless, wasn’t revealed however the CEO mentioned that it could be cheap.