OpenVault flagged a pointy improve within the variety of broadband customers bumping up in opposition to the velocity limits imposed on lower-tier service plans and warned a poorer buyer expertise could possibly be the consequence if operators don’t proactively deal with the problem.
The corporate highlighted an uptick in what it referred to as “velocity clipping” in its Q3 2021 OpenVault Broadband Insights (OVBI) report. It outlined velocity clipping as cases wherein a subscriber exceeds 80% of their provisioned speeds, noting that it’s extra seemingly customers will encounter service degradation when this threshold is crossed.
In Q3 2021, OVBI knowledge confirmed 16.5% of broadband subscribers had been provisioned on service tiers providing obtain speeds of 500Mbps or greater, with 11.4% of on plans offering 1 Gbps or greater. These figures had been up considerably 12 months on 12 months from 11.4% and 5.63%, respectively. Nonetheless, a majority of customers (56.2%) remained on velocity tiers providing 200 Mbps or much less, with almost 18% of those receiving 100 Mbps or much less.
The report asserted “velocity clipping is going on as a result of extra subscribers are utilizing common high-bandwidth purposes with out adjusting their velocity tiers to match their utilization.” It famous cases of velocity clipping can lead to pointless calls to buyer care and truck rolls when “most often there’s nothing mistaken with the community.”
OpenVault didn’t present industry-wide metrics for velocity clipping. As a substitute, it introduced a case examine utilizing knowledge from a midsized broadband supplier, which confirmed greater than half (52.6%) of subscribers routinely reached the 80% benchmark.
It urged operators to proactively establish velocity clipping subscribers, arguing they will “enhance buyer satisfaction and web promoter scores (NPS), scale back operational bills and improve ARPU” by doing so.
OVBI knowledge confirmed the month-to-month weighted common knowledge consumed by subscribers hit 434.9 GB in Q3, up 13% 12 months on 12 months. That determine included 407 GB of downstream utilization and 28 GB upstream consumption. The share of so-called “energy customers” consuming greater than 1 TB per 30 days elevated 46% 12 months on 12 months to 1.43%.
The typical downstream velocity in Q3 was 253.9 Mbps whereas the typical upstream velocity was 17.7 Mbps.