New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

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New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.

According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State laws. No additional action is required to accept these terms if you’ve already agreed to the online data protection terms.

Ads and analytics only. This update relates to Google’s ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email does not affect your use of those products.

Dig deeper. You can read more about the new laws here.

Why we care. If you’re an AdSense Manager or Admin living or advertising in California, Colorado, Connecticut, and Utah, be sure your account complies with all laws and regulations.


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About The Author

Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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