Netflix crackdown on account sharing hits US with $8 price for every additional person


Illustration of a house with a Netflix logo and several TV screens.


Netflix is now telling US prospects to cease sharing accounts with individuals exterior their households or pay $7.99 a month for every additional member. “Your Netflix account is for you and the individuals you reside with—your family,” Netflix says in an e-mail focused at prospects whose accounts are being utilized in a number of areas.

The e-mail offers two choices: switch the additional individual’s profile to a brand new membership that they will pay for individually, or spend $7.99 a month additional to “share your Netflix account with somebody who would not reside with you.”

“Beginning immediately, we might be sending this e-mail to members who’re sharing Netflix exterior their family in america,” Netflix introduced.

Netflix asks prospects to arrange a “Netflix Family” at their main location, however family members can hold utilizing the streaming service elsewhere to not less than some extent. “A Netflix account is to be used by one family. Everybody dwelling in that family can use Netflix wherever they’re—at dwelling, on the go, on vacation—and make the most of new options like Switch Profile and Handle Entry and Units,” Netflix’s announcement immediately stated.

As for a way Netflix determines which prospects are sharing accounts, the corporate says it makes use of “data similar to IP addresses, gadget IDs, and account exercise to find out whether or not a tool signed into your account is a part of your Netflix Family.” In an try to assuage considerations about location privateness, Netflix says it doesn’t gather GPS knowledge from person units.

Netflix was lenient about account sharing for a few years however began rolling out new charges for additional members in Chile, Costa Rica, and Peru over a 12 months in the past. Netflix additionally introduced plans for an ad-supported tier in April 2022 in response to slowing income and a loss in subscribers. The $6.99 ad-supported plan launched within the US in November 2022.

Further members can’t be added to both Netflix’s $6.99 ad-supported plan or the $9.99 Primary plan. Further member slots are an possibility just for the $15.49 Customary plan and the $19.99 Premium plan.