Mac sits on the prime of the chart for shopper satisfaction


Mac customers are very glad with their laptop. Much more so than final 12 months, in accordance with a survey of customers of all kinds of desktops, laptops and tablets.

In truth, there’s just one firm that may rival Apple in consumer satisfaction.

Mac customers get a sense of satisfaction

Critics like to decry the “Apple tax” and complain that Macs value an excessive amount of. If there was actual justification for these feedback, customers of macOS units can be making them. However in actuality individuals are extra pleased with their Mac than the customers of virtually each different kind of laptop.

That’s in accordance with knowledge from the 2022-2023 American Buyer Satisfaction Index, which studies that Apple is tops in consumer satisfaction for private computer systems with a rating of ACSI rating of 83 out of 100.

However the Mac-maker has robust competitors. “Apple continues to guide throughout a lot of the PC consumer expertise however will get caught in a tie with Samsung for the highest ACSI rating,” studies the consumer-survey agency in its newest report.

Dell and HP each earned scores of 81, whereas Acer, Asus and Lenovo all bought 78, a full 5 factors behind Apple.

Within the 2021-2022 survey, Apple was the winner with a rating of 82.

Individuals love their desktops

The rankings cowl all kinds of computer systems — macOS, Home windows, and so forth. — however not smartphones. And the kind that customers are most pleased with are desktops.

“Satisfaction is highest amongst customers of desktop computer systems (84), adopted by laptops (80) and tablets (76),” studies ACSI.

In 2023, individuals are much more glad with their desktops than they had been in 2022, with the rating going from 80 final 12 months to 84 this 12 months. And laptop computer satisfaction additionally elevated, going from 79 to 80.

However tablets are struggling, with satisfaction declining from 79 to 76. The ACSI outcomes don’t escape these outcomes by computer-maker, so there’s no method to know if customers are much less pleased with iPad or Home windows tablets.