Key phrases acquires Digital Media Administration to maneuver into social and on-line advertising and marketing


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Key phrases Studios, an enormous artistic companies agency for video games and leisure, has acquired social media company Digital Media Administration.

Los Angeles-based DMM is a full-scale digital advertising and marketing company, and it comes with a manufacturing studio and tech platform Creator Lab for influencers.

London-based Key phrases Studios supplies outsourcing companies for the sport trade. DMM will be part of its Interact division.

DMM is an award-winning social media advertising and marketing firm based in 2010 by Luigi Picarazzi. Primarily based in Los Angeles, it has greater than 200 staff. The company supplies built-in social media technique, administration, in addition to artistic and influencer options, for leisure and video video games sectors.


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DMM’s shopper base consists of video video games publishers, Hollywood film studios, streaming platforms, leisure manufacturers and public figures, which DMM helps construct and join with their goal audiences throughout all social media platforms, with a concentrate on driving viewers acquisition, engagement, progress, conversion and retention.

DMM lately accomplished building on an 11,000 square-foot manufacturing studio to create unique social media content material and experiential advertising and marketing activations. DMM additionally has constructed a proprietary software program platform, Creator Lab, to extra simply and successfully accomplice content material creators, who’ve expressed affinity for a specific recreation or leisure property, with manufacturers.

DMM will be part of Key phrases’ Interact division, which homes knowledgeable manufacturers in advertising and marketing, participant assist, and participant analysis choices, and shall be a key constructing block in accelerating Key phrases’ imaginative and prescient to providing purchasers holistic advertising and marketing applications.

DMM joins the fast-growing Interact division on the heels of latest acquisitions of the premier U.S. PR agency, Fortyseven Communications, and AI-powered customer support platform, HelpShift. Founder Luigi Picarazzi and COO Adam Reynolds will keep on board to steer the corporate alongside the remainder of the staff.

“DMM brings KWS a high tier social advertising and marketing company, world-class manufacturing location and functionality, in addition to a know-how platform that may assist scale its influencer providing,” stated Bertrand Bodson, CEO of Key phrases Studios, in an announcement. “As leisure and video games additional converge, and we proceed so as to add main advertising and marketing companies to our group, we consider we’ll unlock vital alternatives to have interaction billions of avid gamers and content material creators. We’re excited to work along with the gifted and energetic management and staff at DMM.”

As consultants in fandom, DMM has been quickly increasing alongside the converging leisure and video video games sectors, with extra crossover of content material and types than ever earlier than. Along with its social media experience, DMM brings expertise in brief format social/video property, complementing Key phrases’ longer, trailer format content material experience, in addition to award successful group administration, YouTube administration, and influencer and content material creator partnership companies.

“We share Key phrases’ imaginative and prescient for the place media and leisure are going, and we consider becoming a member of up will multiply our forces,” stated Picarazzi, founding father of DMM, in an announcement. “The mixture of DMM’s market-leading digital and social media capabilities and Key phrases’ deep experience and international attain will amplify our collective talents.”

Jegi Readability, a M&A advisory agency for the media, advertising and marketing, data and know-how industries, represented Digital Media Administration on this transaction. Key phrases, based in 1998, has hundreds of staff throughout 70 services in 26 international locations.

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