Join Cash scores $8M to allow non-bank companies to supply embedded finance providers


Banking-as-a-service (BaaS) platforms are instrumental in driving entry to digital monetary providers by introducing fintech capabilities to non-bank companies. A number of companies are tapping these platforms to avoid the necessity to construct their very own tech infrastructure and the bureaucratic processes of buying the requisite regulatory approvals to supply monetary providers together with card funds and lending.

Globally, projections present that companies will over the subsequent decade preserve tapping BaaS platforms to launch new monetary providers, develop their revenues and enhance buyer expertise and retention. The elevated adoption will drive the BaaS market worth to $22.6 billion by 2032, sustained by a 19.3% compound annual development fee (CAGR), based on a current report by Allied Market Analysis.

As BaaS turns into ubiquitous, Egyptian fintech Join Cash is out to faucet its reputation to discover rising enterprise alternatives out of African markets. The startup is enabling commerce firms to difficulty white-label debit and bank cards to their clients for entry to numerous monetary providers, together with funds and credit score.

Launched early this yr, the fintech is now plotting development inside and outdoors Egypt, together with in markets like Morocco and Kenya, backed by $8 million seed funding from a spherical co-led by Egypt-based VCs DisrupTech Ventures, Algebra Ventures and Lorax Capital Companions, with participation from One Cease Capital and MDP.

Join Cash was co-founded by Ayman Essawy (CEO), Wadi Jalil (CTO) and Abdelaziz Sarhan (COO), who noticed the chance to assist companies financial institution  their clients.

“Now we have seen this in Amazon with the fee providers and in lots of different digital platforms. We consider that even conventional companies are able to banking their clients and growing shopper stickiness, to ultimately turn out to be actual banks. That is what we try to construct; a one-stop store for conventional and digital companies in order that they don’t must construct the infrastructure or make investments hundreds of thousands in CapEx. They only pay a subscription service per-card per-month, which we then handle  from the back-end,” stated Essawy, who previous to founding Join Cash co-founded LuckyOne, a shopper app for credit score, provides and cashback rewards. He’s additionally a part of the staff that launched DSquares, a 12-year-old loyalty platform supplier that has operations throughout a number of markets, and is about to IPO in Saudi Arabia “inside the subsequent couple of years”.

Essawy stated Join Cash has many use instances in numerous areas, together with agriculture the place, for example, provide chain firms can present white-label playing cards and turn out to be banks for farmers.

“Principally, the entire worth proposition sits at connecting these companies to money customers. So we’re speaking about embedded finance because the core market,” he stated.

On the whole, Essawy stated, the platform will be tapped by companies, particularly people who have lengthy and expensive settlement cycles, to make immediate funds and disbursements. Corporations may embed loyalty applications within the playing cards as lenders faucet the tech to digitize their operations and supply credit score. Essawy stated their shoppers get these capabilities at a fraction of the fee and with out prolonged ready durations to amass licenses from regulators to supply the monetary providers.

Join Cash’s help to companies contains card issuance, KYC, buyer help and cellular banking app improvement.

The startup joins a handful of fintechs within the nascent BaaS house in Africa, together with Nigeria’s Anchor, Maplerad and Bloc, that are making monetary providers simply accessible to the lots by enabling companies to supply tailored monetary providers to their shoppers.