inVia Robotics to automate 2 ShipHero fulfillment centers


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inVia Robotics’ inVia Picker, an autonomous mobile robot (AMR) for warehouse use. | Source: inVia Robotics

ShipHero, a shipping and logistics platform for more than 5,000 eCommerce brands and third-party logistics (3PL) providers, announced that it would implement inVia Robotics’ robotic system at two more fulfillment centers.

The company has been using inVia’s automated picking and replenishment robots at its Jacksonville, Florida location, and its now adding that technology to its Allentown, Pennsylvania and Las Vegas warehouses. ShipHero and inVia have already built a native integration between inVia’s warehouse execution system (WES) and ShipHero’s warehouse management system (WMS) software, ensuring rapid and seamless deployments in the new facilities. 

“Over the last two years we’ve seen demand for 3PL services grow dramatically, which has led to a greater need for technology that can help keep products moving quickly through the order process,” Lior Elazary, CEO and co-founder of inVia Robotics, said. “The native integration between our WES and ShipHero’s WMS will allow us to very rapidly expand both of our technologies into additional warehouses, bypassing the need for time-consuming custom systems integration. We’re excited to expand our AI and automation services across ShipHero’s strategic distribution network.”

inVia and ShipHero began working together in 2021, when ShipHero added inVia Logic WES, a warehouse software system that coordinates the daily movements of goods, people and equipment, into its acquired Cargo Cove distribution center. 

Originally, ShipHero just added inVia’s intelligent labor orchestration software to improve the productivity of its existing warehouse workers. When the company saw the results of the platform, ShipHero decided to add task automation services with inVia’s picker robots. 

“Partnering with inVia Robotics in our Jacksonville facility has given us a competitive advantage that benefits our clients,” Aaron Rubin, founder and CEO of ShipHero, said. “It also allows us to adjust and enhance our warehouse team’s ability to work more efficiently and effectively. We’re looking forward to working with inVia more and making even more exciting enhancements to the eCommerce logistics world.”

inVia Robotics is based in southern California and was founded in 2015. The company’s last funding round, totaling $30 million, closed in July 2021.