Google Removes Job Search Expertise From South Korean Search Outcomes


Google up to date their Search Central Builders Job Posting web page to take away South Korea as a area by which the Job Search Expertise is out there.

Google Search Expertise

A Search Expertise is a wealthy outcome, not less than three of that are interactive wealthy outcomes.

Wealthy outcomes stand out from the common search outcomes, calling consideration to the webpages which can be listed inside them.

Based on Google’s search experiences gallery web page, there are three interactive search experiences:

  • Occasion
  • House Actions
  • Job Posting

It is a screenshot of a search outcome with a Job Search Expertise wealthy outcome:

Image of a job posting rich result in Google search

Job Posting Search Expertise

Google affords companies the potential of rating their job postings in an interactive wealthy outcome referred to as the Job Posting Search Expertise.

Companies can use JobPosting structured knowledge with a purpose to develop into eligible to seem in a Job Posting search expertise.

There are literally two methods to qualify.

Google’s documentation advises:

“You may enhance the job searching for expertise by including JobPosting structured knowledge to your job posting net pages.

Including structured knowledge makes your job postings eligible to seem in a particular consumer expertise in Google Search outcomes.

You can even combine with Google by utilizing a 3rd celebration job web site.”

Regional Availability of Job Search Expertise

This wealthy result’s obtainable in areas world wide:

  • Asia
  • Europe
  • Latin America
  • Center East & North America
  • North America
  • Sub-Saharan Africa

Whereas the Job Expertise is out there worldwide, it’s not obtainable in each nation.

For instance, the Job Search Expertise will not be obtainable inside the Czech Republic, Hungary and Romania.

The Job Search wealthy outcome was once obtainable in South Korea however Google lately quietly eliminated it from the regional availability documentation on February 28, 2023..

An entry within the Search Central builders web page changelog was added in March 2023 with the next assertion:

“February 28: Eliminated South Korea from the obtainable areas for the job search expertise on Google.”

I spoke with Worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would go away the Korean marketplace for job search postings.

Christopher shared:

“Folks in Korea don’t use Google to seek for jobs. They go on to job posting web sites once they’re on the lookout for jobs.

None of my shoppers have ever, not even as soon as, requested about optimizing for Google job postings.

It’s not how individuals search right here.”

Christopher additionally defined that Google has a couple of 43% market penetration in Korea, up from a 5% share round eight years in the past.

Google is rising in recognition in Korea. However Korean search patterns maybe don’t justify protecting the job posting search expertise there.

Featured picture by Shutterstock/Combine and Match Studio