Google Procuring Advertisements & Free Listings To No Longer Limit COVID-19 Listings


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Google stated beginning in June 2023, the Google Service provider Middle coverage will cease disallowing the itemizing of COVID-19-related phrases for Google Procuring Advertisements and free listings. That is an replace to the Google Service provider Middle Delicate occasions coverage.

Google wrote, “In June 2023, we might be eradicating restrictions on coronavirus (COVID-19) associated content material underneath our Delicate occasions coverage.” “Procuring advertisements and free listings that include COVID-19 associated phrases will not be restricted, and approval by way of LegitScript or Challenge N95 will not be required,” Google added.

This contains Procuring advertisements and free listings for sure sorts of face masks, vaccines, and different COVID-19 associated merchandise.

I imagine this was added to the coverage again in July 2020, a number of months after COVID-19 was declared public well being emergency.

Google stated, “content material associated to COVID-19 will proceed to be topic to all different Procuring insurance policies, prohibiting content material that’s dangerous to customers and the general purchasing ecosystem, together with the Misrepresentation coverage.”

You’ll be able to see the complete timeline of those Service provider Middle coverage adjustments over right here.

Discussion board dialogue at Twitter.