Google Apologizes As Automated GA4 Transition Surprises Advertisers


Google has began mechanically migrating advertiser conversion monitoring from Common Analytics to Google Analytics 4, complicated advertisers.

Whereas supposed to ease the transition to GA4, Google’s automated adjustments are creating issues for advertisers unaware of the migration.

Google apologizes for the confusion and recommends advertisers manually migrate their Common Analytics settings for full management.

A Shift To Google Analytics 4

Google has been changing Common Analytics with its upgraded model, Google Analytics 4 (GA4), since July 1.

As a part of this shift, the corporate has been creating GA4 properties for customers based mostly on the settings of their current Common Analytics properties until the customers opted out.

Google Adverts Liaison Ginny Marvin defined on X (previously Twitter):

“Some advertisers have seen our system making adjustments to GA4 conversion actions of their Google Adverts accounts. That is the conversion swapping piece of the Setup Assistant migration course of with the turndown of Common Analytics.”

Communication & Confusion

Google notified advertisers that it might configure corresponding conversions and audiences in GA4 and apply them to Adverts accounts as a part of the migration course of.

Advertisers had the choice to choose out of this computerized configuration. Nonetheless, Marvin acknowledged that some advertisers have been shocked by the adjustments.

Marvin says:

“With the turndown course of taking a while, we perceive that some advertisers could also be caught off guard with these adjustments being made now and apologize for the confusion.”

She defined that the adjustments purpose to “map UA conversion to GA4 conversion settings for bidding & keep away from duplicate measurement.”

Suggestions For Advertisers

Advertisers who don’t manually migrate their settings might face points.

Based on a Google assist page, not all Common Analytics settings have a transparent GA4 counterpart. Therefore, the automated migration course of won’t persistently ship the identical decisions that customers would make.

That’s why Google advises manually migrating your Common Analytics settings to GA4 to take care of management over your configurations.

Google reaffirmed {that a} new GA4 property will mechanically be created if customers do nothing, and Common Analytics configurations might be copied to this new GA4 property.

Trying Forward

Common Analytics properties stopped processing information on July 1. Due to this fact, customers desirous to proceed utilizing Google Analytics to measure their web site site visitors want a GA4 property.

Google will copy over any configurations for advertisers who’ve created a GA4 property and linked it to a Common Analytics property.

As Google continues to navigate this important shift, the corporate urges advertisers to remain knowledgeable and actively handle their migration to make sure the most effective outcomes.

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