That is the third publish in our sequence the place we take a look at the on-page website positioning of the world’s hottest CMS programs.
But when Squarespace hoped for a comfort “picket spoon” in our on-page website positioning sequence they’re going to be upset.
As a result of this week we’re diving into Godaddy’s Web site Builder…
…and the low bar simply acquired a complete lot decrease.
So buckle up, and skim on to find:
- how effectively setup for on-page website positioning GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder web site to rank increased in Google,
- the technical website positioning points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for website positioning?
You have been anticipating extra? Okay then…
We’re positive you recognize GoDaddy. They’re the world’s largest area registrar.
However you may not know — until you noticed the quite a few upsells while you registered your area — that in addition they have a semi-popular CMS you need to use to construct your web site.
Why do we are saying semi-popular? As a result of in response to w3techs simply 0.3% of web sites run on GoDaddy’s Web site Builder. Which signifies that WordPress websites (with a market share of 41.4%) outnumber GoDaddy websites by 138-1.
However these numbers don’t inform the total story.
As a result of our guess is that when you think about the quantity of spam websites selecting WordPress, the share of “actual” companies working on GoDaddy’s Web site Builder will likely be a lot increased than 0.3%.
The unhealthy information?
These companies are going to be critically hampered by the shortage of management over their web site’s on-page website positioning.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy web site.
The truth is, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy web site you need to use a elaborate wizard to:
- Generate an website positioning title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve acquired about as a lot management over your web site’s on-page website positioning as Donald Trump has over his hair in a powerful wind.
Throw in sluggish load occasions and also you’ve acquired a platform that’s undoubtedly going to be holding again your efforts to rank your web site increased in Google.
Like footage? Right here’s a abstract…
How we examined GoDaddy Web site Builder for website positioning optimization
We arrange a small web site on a GoDaddy Web site Builder Premium plan.
We selected a preferred theme and loaded the location with demo content material.
The exams included handbook assessment, working the location by our personal website positioning audit software, and testing utilizing third celebration instruments akin to Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder website positioning: The nice, the unhealthy, and the ugly
Earlier than reviewing GoDaddy’s management of on-page website positioning components, let’s run by a few of the website positioning highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over thousands and thousands of years…
Okay, um… it’s simple to combine your GoDaddy web site with Google Search Console.
Unhealthy: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you need to use to “optimize” every web page in your web site. We don’t discover it notably helpful, however we’ll come onto that later.
Outdoors the wizard, they’ll allow you to set a title and meta description for every web page in your web site in the primary editor.
Solely they don’t name it a title. For some cause they’ve determined to name it a “headline”.
So why is that this an issue?
Nicely, take into account a non technical person who’s simply learn an article (like our website positioning audit information) telling them to create an optimized title tag. Isn’t calling the sphere “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally word from the screenshot above that you just received’t get a search preview in the primary editor (you’ll get one within the wizard).
Ugly: Sluggish load occasions
Our take a look at GoDaddy web site had critical points with each.
For instance, this tremendous fundamental weblog publish…
…had a Google PageSpeed Insights rating of simply 23, and a time to interactive of 15.4 seconds.
It additionally had unusual points with format stability (loading then hiding layers), which you’ll be able to see within the timeline under.
The sluggish load occasions have been primarily brought on by heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your web site
Need to edit a web page’s title and meta description? No drawback… until you need to do it for a weblog web page.
Need to get extra superior?
Time to modify to a different CMS.
On-Web page website positioning Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to manage of a few of the elementary on-page website positioning components.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Word: having management of an website positioning rating issue isn’t equal to its optimization. website positioning audit instruments like Seobility provide recommendation on find out how to correctly optimize every aspect, and discover errors in optimization which can be holding again your web site. See our website positioning audit information for extra data on find out how to totally optimize your web site.
website positioning Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be one of the vital on-page rating components. And a effectively written meta description may help you get extra click-throughs (though Google received’t at all times use it).
On a GoDaddy web site you possibly can set a customized title and meta description for every “web page”, however for a weblog publish you’re out of luck.
There are two methods you possibly can set the title and outline for a web page.
The primary is in the primary editor, which we already coated above.
The second method is thru the website positioning wizard.
To entry the wizard, click on on “Begin Optimizing” below “Settings > Search Engine Optimization” on any web page (proven under), or select “website positioning” from the “Advertising” dropdown.
From there, you possibly can select to “optimize” your homepage, or some other web page in your web site.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate a listing of associated key phrases. You possibly can choose two or three of essentially the most related phrases to your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick a title to your web page.
Let’s check out that first title (which we suspect many small enterprise house owners might decide):
Seobility Yoga – Yoga Courses, Yoga Instruction, Yoga, Yoga Courses
Appears good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is a good way to spice up your search engine rankings.
Wait, it’s 2021 not 1999.
Apparent sarcasm is clear hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to write down your web page titles for website positioning in 2021.
The truth is, we don’t actually like several of GoDaddy’s recommended titles. However as we’re pressured to pick one earlier than continuing we’ll select the only:
Yoga Courses – Seobility Yoga
It’s not good. However at the least it’s not spammy.
On the following display screen, we will add our web page’s meta description.
After which after one other couple of screens the place we will select so as to add our key phrases to our web page’s content material and heading, we’ll get to a ultimate assessment web page…
…and we’re finished.
As we alluded to earlier, we don’t discover this website positioning wizard notably useful. However the truth that the web page title recommendations are poor, it’s an extremely sluggish method of updating a few of the most simple website positioning rating components.
In the end although, that’s simply our opinion. And non technical customers might desire to replace their web site this fashion.
So we will’t precisely name this a adverse.
However what we will say is a adverse is that GoDaddy doesn’t offer you any approach to set a customized website positioning title and outline to your weblog posts. The title will at all times be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, nevertheless it’s not good.
Be taught extra about website positioning Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy web site, however once more, it’s fairly unintuitive. There’s no subject for modifying your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply website positioning title (keep in mind, GoDaddy calls that “headline”), we imply the “title” you select while you create a brand new web page:
So within the instance above, we’d get a slug that appears like:
In the event you replace this title, the URL will even replace.
Which is sort of high quality we guess. However a subject for slug/URL may need made it a bit of less complicated to know?
As for the weblog, you’ll be caught with a slug primarily based on the title of the weblog publish itself. So if we’ve a weblog publish titled:
Yoga Ideas For Novices: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we will do to alter it. Not very best.
Word: one thing we did uncover is that if you happen to change a broadcast weblog publish’s title, GoDaddy will preserve the outdated URL. So we suppose you could possibly initially create the weblog publish with a brief, 2-3 phrase key phrase focused title, then change it to an extended title afterwards if you happen to wished a workaround.
Be taught extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites you in all probability received’t want to fret about this.
However in case you have a sequence of comparable pages in your web site — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions while you’ll need to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s definitely no apparent approach to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you possibly can management on a GoDaddy web site.
Be taught extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta identify=”robots” content material=”index, comply with”> – index this web page please Google
- <meta identify=”robots” content material=”noindex, comply with”> – ignore this web page please Google (however comply with the hyperlinks on it)
You don’t really want the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. Nevertheless it doesn’t do any hurt to have it in place.
We couldn’t see any easy approach to noindex a person web page on a GoDaddy web site.
Be taught extra about index management
Heading Tags (h1, h2, h3 and so forth)
Management in GoDaddy: no
Heading tags (h1, h2, h3 and so forth) assist Google perceive the construction, and matter(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the primary matter (degree 1), an h2 might be a subtopic (degree 2), and an h3 might be a sub-sub matter (degree 3) and so forth:
<h1>Pets</h1> (matter of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring to your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank often</h4> (subtopic of caring to your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring to your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve acquired just about zero management over headings.
At first look, we thought maybe they have been doing their funky naming conference trick once more and calling heading tags “Kinds”. However we have been improper.
Seems the dropdown within the picture above is actually for controlling the fashion of the heading. There’s no approach to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is one of the best match for a selected heading tag. Which wouldn’t be fairly a lot of a difficulty in the event that they have been selecting the best ones…
…however (at the least in our exams) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Nicely, all you are able to do is choose “T” within the textual content software bar.
Which turns the highlighted textual content into an H4. Desire a subheading? Robust, you’re getting one other H4.
(H4 wasn’t even the proper tag right here, it ought to have been an H2)
So there’s simply no approach to create a correctly structured web page.
Be taught extra about heading tags
Structured information (aka schema)
Management in GoDaddy: no
Structured information (often known as schema) may help Google perceive:
- the kind of content material on a web page (i.e. recipe, assessment, product, article),
- the entity behind the web site (i.e. group),
- and may also be used to indicate extra search options (wealthy snippets)
In the event you’re not accustomed to structured information and its affect on website positioning, we advocate studying our wealthy snippets information.
There’s no easy method so as to add schema markup to a web page on GoDaddy.
Be taught extra about structured information and wealthy snippets
Picture website positioning
Management in GoDaddy: sure
The three most vital parts of picture website positioning are:
- Alt textual content (description of the picture for display screen readers and search engines like google)
- File measurement (smaller = sooner = higher)
- File identify (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs fairly effectively right here.
It’s simple so as to add alt textual content…
And while you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s really helpful by Google.
They’ll change the filename of the webp (we’d slightly they stored it the identical), however general we’re fairly proud of how GoDaddy handles picture website positioning.
Be taught extra about picture website positioning
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2021 there’s actually no excuse for any web site to nonetheless be working over HTTP. However any website positioning advantages, it’s unsecure.
So we’re happy to say that each GoDaddy web site (whether or not on a customized area or not) runs on HTTPS.
Be taught extra about HTTPS
Management in GoDaddy: no
A robots.txt file means that you can cease search engine bots from accessing sure areas of your web site.
For instance, you may need a bit with person generated content material that you just don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file to your web site, there’s presently no approach to edit it. They clarify why right here.
Sadly, no, you will be unable to edit the robots.txt straight on GoCentral. It’s a proprietary GoDaddy product and all server facet entry is managed by GoDaddy. The client has no direct entry.
Be taught extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your web site.
GoDaddy robotically units up and maintains an XML sitemap to your web site (pages, weblog posts and so forth), nevertheless, there is no such thing as a approach to edit it.
Be taught extra about XML Sitemaps
Are GoDaddy websites cellular pleasant?
One phrase reply: sure
When designing your web site on GoDaddy, there’s a superb likelihood you’ll be specializing in the way it appears on desktop.
The excellent news is that GoDaddy websites are totally responsive, and (pace points however) work effectively on cellular.
Simply make certain to preview how your web site appears on each desktop and cellular. And keep in mind it’s the cellular model of your web site that Google will index and rank. So in case you have a characteristic that shows on desktop however not cellular, then Google received’t take it under consideration for rankings.
GoDaddy gives you a preview of how your web site appears on cellular.
However we’d nonetheless advocate testing by yourself machine after going reside.
If Google does discover any points with the cellular model of your web site, they’ll let you recognize in Search Console.
So preserve an eye fixed out.
In conclusion: GoDaddy Web site Builder’s website positioning is critically missing
Our mom informed us that if we don’t have something optimistic to say, then don’t say something.
But when we caught by that rule… effectively, you’d be a clean web page right here.
As a result of it’s fairly exhausting to conclude something aside from GoDaddy’s Web site Builder is poor for website positioning.
In the event you’re on the platform, you’re going to be hampered by the shortage of choices for optimizing your web site/content material. And the sluggish web page load occasions are going to see you lagging your rivals each actually and metaphorically.
However with that being stated:
In the event you presently have a GoDaddy web site and don’t need to change to a extra superior CMS — an motion we really discovered GoDaddy help engineers recommending in a lot of their very own assist threads! — our recommendation can be to:
- run a full website positioning audit (you possibly can comply with this information),
- allocate time to fixing points and optimizing your web site (the place attainable),
- focus in on creating top quality content material that helps your customers and totally solutions their search queries,
- construct your web site’s authority by incomes top quality backlinks (take a look at our really helpful hyperlink constructing techniques right here)
Over the approaching weeks we’ll be reviewing the on-page website positioning of two extra widespread CMS programs. We’ll then be evaluating the website positioning execs and cons of every CMS in a roundup publish, the place we’ll additionally reveal one of the best CMS for website positioning in 2021. Join our e-mail record under to comply with this sequence, and for hundreds extra recent website positioning suggestions, tutorials, and guides straight to your inbox.
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