Ecommerce Product Releases: November 15, 2021

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Here’s a listing of product releases and updates for mid-November from firms that supply providers to on-line retailers. There are updates on shoppable video, B2B success, social commerce, shopper safety, and transport enhancements.

Obtained an ecommerce product launch? E mail releases@practicalecommerce.com.

Ecommerce Product Releases

Linktree launches Shopify integration. Linktree, a linking platform, has built-in with Shopify. Customers can now launch a Shopify storefront on their Linktree to spice up discovery and drive gross sales. Shopify on Linktree grants customers easy utilization of its platform, facilitating straightforward administration throughout a number of touchpoints.

Screenshot of Linktree home page

Linktree

GoDaddy acquires Pagely. GoDaddy has introduced it agreed to amass Pagely, the corporate that invented managed WordPress in 2009. Leveraging Pagely’s platform and cloud experience, GoDaddy plans to construct a WooCommerce SaaS platform offering the very best ranges of efficiency. WooCommerce is the main open-source ecommerce software program. GoDaddy will proceed investing and advancing its present WordPress and WooCommerce choices to help small companies and web site designers and builders.

BigCommerce launches TikTok promoting coupon program. BigCommerce has introduced a brand new coupon program with TikTok to offer matching advert credit to certified retailers, encouraging them to discover TikTok’s suite of advert providers. Retailers within the U.S., U.Okay., Australia, and Canada that spend $300 on adverts will obtain $1,000 in promoting credit from TikTok and BigCommerce. Retailers can instantly entry the TikTok For Enterprise app by way of the BigCommerce Channel Supervisor, making a one-click expertise to position the TikTok pixel, sync their catalogs, and in the end start producing advert campaigns.

Vimeo to amass Wirewax and Wibbitz, increasing its platform for shoppable video. Vimeo, a video software program service, has introduced agreements to amass Wirewax, an interactive and shoppable video supplier, and Wibbitz, an enterprise video creation suite. The 2 firms deliver proprietary know-how and merchandise to Vimeo. Wirewax combines artificial-intelligence-based object monitoring with a drag-and-drop interface to assist enterprises create interactive video experiences, resembling shoppable movies and immersive product demos. Wibbitz offers a video creation suite for advertising and marketing, communications, and media groups to supply and collaborate on company-branded movies at scale.

Screenshot of Wibbitz home page

Wibbitz

Cart.com groups up with Lengthen for shopper product safety. Cart.com has introduced a partnership with Lengthen, a supplier of prolonged guarantee and product safety plans. The partnership gives Cart.com retailers a brand new income stream and elevated buyer satisfaction by leveraging Lengthen’s API-first platform and proprietary insurance coverage stack. Lengthen furthers Cart.com’s mission to offer manufacturers of all sizes entry to ecommerce capabilities beforehand accessible solely to massive on-line retailers.

ShippingEasy pronounces new integration with Purchase on Google. ShippingEasy, a transport software program service for ecommerce retailers, has introduced an integration with Purchase on Google, whereby buyers should buy merchandise from retailers with out leaving Google search outcomes. The mixing will routinely pull commission-free orders from Google instantly into retailers’ ShippingEasy platform, alongside different built-in shops, the place retailers can apply transport guidelines, entry discounted transport charges, and batch-print orders.

ShipBob launches B2B success suite. ShipBob, a success platform for small and medium-sized ecommerce companies, has introduced the launch of its B2B success suite and new API capabilities, enabling its retailers to promote all through your entire B2B ecosystem, together with retail dropshipping and wholesale transport. With the discharge, ShipBob achieves EDI compliance and gives a retail dropshipping service and expanded instruments for brick-and-mortar purchases within the U.S.

Pinterest launches Pinterest TV and live-shopping from creators.  Pinterest TV, a brand new service, is a collection of reside, shoppable episodes that includes creators on Pinterest. Pinterest TV episodes are refreshed every weekday and accessible for pinners to view on-demand. Every Friday, merchandise drop in a live-shopping setting the place pinners can make the most of reductions from manufacturers. Hosts can have a purchasing toolbox to allow reside purchasing experiences, together with displaying remaining stock and a limited-time-offer module for reductions. Pinterest can also be launching a digital studio the place producers work instantly with creators to develop distinctive content material.

Screenshot of Pinterest TV page

Pinterest TV

PayPal and Amazon to allow Venmo at checkout. PayPal has introduced that it’s going to crew up with Amazon to permit Venmo’s greater than 80 million U.S. customers to pay at checkout utilizing their linked checking account and Venmo stability. The collaboration launches subsequent yr within the U.S. for purchases on Amazon.com and the Amazon cellular purchasing app.

ShipStation expands Google integration with transport and returns choices. ShipStation, an ecommerce transport service, has expanded its integration with Google to allow sellers to boost their product listings with correct estimated transport speeds. Sellers may also course of returns instantly within the Google Service provider Heart. Customers will see the estimated transport speeds on Purchasing adverts, free listings, and Purchase on Google listings.

Pitney Bowes expands transport portfolio with acquisition of CrescoData. Pitney Bowes has introduced the acquisition of CrescoData. The Singapore-based platform integrates roughly 85 commerce channels by a single API, enabling the mapping and automating of product, inventory, and order knowledge. This acquisition enhances Pitney Bowes’ product choices for mid-high quantity ecommerce shippers and accelerates its enterprise transport and locker technique.

Screenshot of Pitney Bowes Smart Locker web page

Pitney Bowes Good Lockers