Developer says its app can spot counterfeits and fakes utilizing a smartphone digital camera


Counterfeit and knock-off merchandise can affect you in some ways. Suppose the pharmacy you get your treatment from by accident buys knock-off or counterfeit stock. Would you actually wish to be driving in a automotive that has pretend brake pads that have been bought by the physique store you employ? App developer Alitheon has created FeaturePrint, an AI-based app that may spot counterfeits, fakes, and knock-offs by taking a single picture. And the app works with all kinds of merchandise.

Because the developer says on its web site (through PetaPixel), “Decide up a automotive brake pad, a circuit board, a bar of valuable metallic, or your collectable baseball card. Are you positive it’s what you assume it’s? Is it what it must be? What’s the consequence if it is not? Eradicate these questions and keep away from the doubt. Be FeaturePrint positive!” With world counterfeits now a $2.3 trillion “trade,” the FeaturePrint app makes use of a photograph and software program to establish the digital footprint on each merchandise.

Think about utilizing an app and a photograph to confirm the authenticity of various gadgets

Alitheon writes, “Utilizing a photograph, our FeaturePrint Optical AI software program ‘sees’ and converts the minute floor particulars of bodily gadgets into a novel mathematical identification. From gears and circuit boards to watches and collectables, no two objects are precisely the identical, although they might have simply come out of the identical manufacturing line.”

Despite the fact that the app makes use of your telephone’s digital camera, FeaturePrint shouldn’t be a picture. “It’s a set of numbers characterizing the distinctive options of an object. Options widespread to comparable objects are rejected, and solely the knowledge that makes this object distinctive is preserved.” A FeaturePrint confirms a specific object, not the form of object it’s. For instance, the app would possibly verify a sure Intel Core i9 processor, not the category of all Intel Core i9 processors.

The app replaces barcodes, QR codes, or RFID tags that may fall off, get lined up, or get counterfeited. The FeaturePrint app shouldn’t be accessible from a smartphone app storefront. The app is for companies and in case you symbolize an organization that wants what FeaturePrint supplies, you have to to get in contact with Alitheon by filling out their contact type. Pricing shouldn’t be talked about on the web site.

The app is utilized by the London Bullion Market Affiliation to establish and authenticate gold bars

The app is at the moment utilized by the London Bullion Market Affiliation to establish and authenticate the gold bars it receives to make it possible for they’re professional and are usually not from an unlawful supply. “We applaud LBMA and its members as collectively we work to safe the world’s gold and valuable metals reserves and provide chains,” mentioned Roei Ganzarski, CEO at Alitheon. “Firms and shoppers are used to having knowledge at their fingertips. Now they are often positive the gold bar or gold product they’re shopping for is genuine, ethically sourced, and authorized, from a easy picture taken on their telephone.”

As Alitheon says, “Alitheon’s FeaturePrint optical AI expertise securely hyperlinks the bodily and digital worlds. A FeaturePrint is a digital illustration of the inherent random options distinctive to an object that come up from the item’s creation. FeaturePrinting permits excessive confidence distinguishing of particular person gadgets out of hundreds of thousands of comparable and so-called “similar” objects.”

Because the developer factors out, “Every FeaturePrint is exclusive, even between objects which were made to be similar and manufactured in the identical means, and thus seem similar to the human eye. It’s to a strong object what a fingerprint is to an individual, however with vastly extra element and related to vastly increased recognition and authentication confidence. Of the plethora of assorted objects, we now have FeaturePrinted and recognized, we now have by no means made a high-confidence mistake.”