[Design Story] Behind the Design of the Galaxy Z Flip3 Bespoke Version – Samsung International Newsroom

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Now greater than ever, shoppers need the facility to make their merchandise their very own. From contemporary colours to a customized UX, they crave customization in all points of their cellular expertise. That’s as a result of immediately’s shoppers are multifaceted. They seamlessly transfer between life and identities – work and play, residence and the workplace – and so they need their know-how to replicate their distinctive persona.

 

That’s why Samsung created the Galaxy Z Flip3 Bespoke Version, a first-of-its-kind coloration customization expertise for Galaxy smartphones that enables customers to design their very personal Galaxy gadget.

 

Understanding that one dimension doesn’t match all, the Galaxy Z Flip3 Bespoke Version permits customers to select from 49 coloration and body combos for his or her gadget together with particular Bespoke wallpapers. Whether or not you favor a glossy and clear look or one thing daring and vibrant, the Galaxy Z Flip3 Bespoke Version lets you construct a tool that matches your persona.

 

Samsung Newsroom sat down with Samsung’s design workforce to debate simply what goes into making a Bespoke smartphone. Learn on to be taught in regards to the design course of behind considered one of Samsung’s most formidable smartphone initiatives but.

 

 

Q. Why did Samsung determine to create the Galaxy Z Flip3 Bespoke Version?

 

The thought first got here once we seen a customization pattern rising throughout all points of society. From luxurious items to on a regular basis sneakers, we’ve seen that customers are in search of out merchandise that they will tailor to their very own tastes and elegance. Now greater than ever, shoppers need the power to precise their individuality. With that in thoughts, we felt that the timing was proper for a tool that customers might actually make their very own.

 

For the previous 12 months, Samsung Galaxy has dedicated to openness – a dedication to creating applied sciences that assist our customers eradicate boundaries of their lives. We imagine know-how ought to replicate every buyer’s individuality, particularly the cellular units that customers spend essentially the most time with. We needed to create a tool that was designed, inside and outside, to empower customers to precise themselves.

 

The Galaxy Z Flip3 was the proper match, as customers had been already connecting with the Galaxy Z Flip collection in artistic methods. Because the launch of the primary version, we had seen a rise in customized circumstances, gadget skins and equipment. We noticed that want for personalisation and took it a step additional with the Bespoke Version.

 

Hye Jin Bang, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. What’s the theme that drives the design of the Galaxy Z Flip3 Bespoke Version?

 

The Galaxy Z Flip3 Bespoke Version is pushed by the concept of “Celebrating Escape.”

 

As a result of difficulties from the pandemic, on-line exhibitions, performances and festivals have turn into the one out there outlet for folks to flee from their day by day frustrations. Throughout these difficult instances, we needed to supply our prospects a singular cellular expertise — one that enables them to flee the uncertainty of our world by giving them an opportunity to shine and categorical themselves. The Bespoke Version breaks business norms as operations are usually constructed to deal with mass manufacturing moderately than personalization. On this occasion, we needed to maneuver away from the tried-and-true colours that dominate smartphones and lean into hues that stand out.

 

Hyun Sook Kim, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. Did you’ve a specific consumer in thoughts when designing the Galaxy Z Flip3 Bespoke Version?

 

The Galaxy Z Flip3 Bespoke Version is constructed to attraction to greater than only one sort of particular person. Actually, every Galaxy Z Flip3 Bespoke Version is made to order, designed by you to match your distinctive tastes. We didn’t have a specific consumer in thoughts. Quite, we embraced the distinctive, multidimensional lives of our shoppers by giving them a customized cellular expertise.

 

Each considered one of us belongs to completely different teams and identities, and we transfer between them fluidly. That is very true of youthful generations, who acknowledge that it’s pure to belong to those completely different teams. They need manufacturers that settle for a variety of experiences and preferences.

 

We needed to create a tool that displays this actuality and empowers customers to precise their id in a approach that feels genuine to them.

 

Hyun Sook Kim, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. How did you choose the colours for the Galaxy Z Flip3 Bespoke Version?

 

The colour choice course of was accomplished in three phases: coloration idea definition, coloration choice and post-launch evaluation.

 

Through the first part, we labored along with varied groups at Samsung, in addition to international coloration specialists and pattern specialists, to collect insights on shopper preferences and international Shade Materials End (CMF) traits. After this in-depth analysis, we developed an total coloration idea for the Bespoke Version and named it “Celebrating Escape.” Celebrating Escape is all about breaking from business norms. We, as a design workforce, needed our prospects to actually take pleasure in this out-of-the-box expertise and pursue uniqueness via vibrant and expressive colours.

 

Within the subsequent part, we established a coloration pool based mostly on our analysis, which we finally narrowed all the way down to the ultimate choice. At first, we had a large spectrum of colours to select from, so we began the lengthy technique of narrowing down our pool. To finalize 5 coloration choices for the Bespoke Version, we went via quite a few inner surveys. We paid notably shut consideration to our millennial and Gen Z staff. In a single case, for instance, our high administration was not satisfied by the yellow coloration possibility, because it was not one thing generally seen within the cellular business. However our inner survey outcomes confirmed excessive affinity for yellow amongst millennial and Gen Z staff, so we included it in our remaining 5 coloration choices.

 

The ultimate stage in our coloration growth course of is a post-launch evaluation and validation. We are actually on this stage for the Galaxy Z Flip3 Bespoke Version, reviewing buyer suggestions and gross sales outcomes. Information gathered from this analysis and evaluation can be used for future merchandise.

 

Hye Jin Bang, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. Why did Samsung select solely 5 colours for the Bespoke Version?

 

Deciding on the variety of coloration choices was a fragile course of. We made our remaining resolution whereas contemplating the paradox of alternative, a well-liked psychological principle which states that an abundance of choices requires extra effort in resolution making. We didn’t need our prospects to really feel overwhelmed with too many coloration choices.

 

As for myself, our workforce experimented with our coloration pool and performed over 1,280 simulations to type out the very best colours. It was actually a troublesome course of, however we landed on a remaining number of two frames and 5 coloration choices that completely complement one another, irrespective of the pairing.

 

Hyun Sook Kim, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. How is the design of the Bespoke Version completely different from the usual Galaxy Z Flip3?

 

The important thing differentiation of the Galaxy Z Flip3 Bespoke Version is the pursuit of uniqueness via coloration. Whereas the usual Galaxy Z Flip3 makes use of colours that can fulfill nearly all of folks and emphasizes a easy tone-on-tone composition with metallic frames, the Galaxy Z Flip3 Bespoke Version is designed to assist our customers break the mildew and pursue extra distinctive combos with vibrant and expressive colours.

 

Along with the customizable coloration choices, the Galaxy Z Flip3 Bespoke Version additionally is available in particular version packaging with a Bespoke Version wallpaper and background for the Cowl Display that match the gadget’s colours for a completely coordinated look.

 

Hyun Sook Kim, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics

 

 

 

Q. What’s the hottest coloration for the Galaxy Z Flip3 Bespoke Version to date?

 

Globally, white on each side with a silver body is the preferred possibility. Many additionally select pink for each side with a black body. Within the U.S., nonetheless, the yellow and blue mixture with a silver body is presently the preferred alternative. We like to see which variations turn into extra widespread throughout completely different areas, and the way shoppers are drawn to completely different combos. It reinforces why we’re providing the Bespoke Version within the first place.

 

Hyun Sook Kim, CMF Group Principal Designer, Cellular Communications Enterprise, Samsung Electronics