Cruise, G.M.’s Self-Driving Subsidiary, Names Marc Whitten as C.E.O.


Cruise, the driverless automobile subsidiary of Common Motors, mentioned on Tuesday {that a} veteran of the online game trade will turn into its new chief government officer, eight months after its earlier C.E.O. resigned following a string of issues of safety with its autos.

The appointment of Marc Whitten, who was most not too long ago an government for the online game know-how firm Unity, follows a tumultuous yr for Cruise, which was ordered by California regulators in October to tug its fleet of autos off the highway after a sequence of site visitors mishaps. The worst incident was on Oct. 2, when a pedestrian was dragged beneath a Cruise automobile on a San Francisco avenue.

Cruise has since laid off 1 / 4 of its work power and pushed out 9 executives.

Mr. Whitten, who will take over on July 16, was additionally a founding engineer at Xbox and basic supervisor at Amazon. He’ll exchange Mo Elshenawy, Cruise’s government vice chairman of engineering, and Craig Glidden, G.M.’s basic counsel, who had been appointed by Cruise’s board in November to guide the corporate following the resignation of Kyle Vogt, Cruise’s earlier C.E.O.

Marc Whitten was most not too long ago an government for the online game know-how firm Unity.Credit score…Chelsea Lauren/Selection/Penske Media, through Getty Photos

“It is a chance of a lifetime to be a part of this transformation,” Mr. Whitten mentioned in a press release. “The group at Cruise has constructed world-class know-how, and I look ahead to working with them to assist deliver this essential mission to life.”

Since Mr. Vogt’s resignation, Cruise has been sluggish to restart its operations, a far cry from its speedy enlargement into 15 cities throughout 10 states a yr in the past. In Might, Cruise executives informed The New York Occasions that they had been in no rush to get again on the highway, and that security was Cruise’s “North Star.”

G.M. acquired Cruise for $1.6 billion in 2016.

Cruise additionally employed Nick Mulholland, who labored for the electrical automobile maker Rivian, as its new chief communications and advertising and marketing officer. Mr. Elshenawy and Mr. Glidden will stick with the corporate and report back to Mr. Whitten, the corporate mentioned in a press release.

In a separate announcement, G.M. appointed Grant Dixton, who additionally comes from the online game trade, as its new government vice chairman and chief authorized and public coverage officer. Mr. Dixton beforehand labored for Activision Blizzard in a senior management function.