Catch+Launch, a startup that lets manufacturers license creator content material, mentioned it has launched an AI-powered search that lets customers search for user-generated content material in pure language queries.
The startup helps firms license creator content material for his or her advertising and marketing campaigns. Whereas manufacturers can add hyperlinks from Instagram, YouTube, and TikTok to their assortment for potential use, the brand new search engine lets them search for appropriate content material with out requiring them to maneuver from one platform to a different.
The startup mentioned that entrepreneurs can’t often seek for queries like “youngsters at a celebration” on Instagram. They fairly must depend on key phrases and hope that creators have tagged pictures or movies appropriately. The startup makes use of picture recognition to establish scenes and objects in these media belongings.
Nonetheless, one of many largest limitations of the search engine presently is that it could possibly’t exit and search the web for you. Catch+Launch often boards creators for licensing their content material and asks them to import their belongings and hyperlink their social accounts to the platform. After releasing creator onboarding earlier this 12 months, the corporate has 600 creators on the platform with over 300,000 gadgets listed.
In a number of check searches, we noticed that the search engine was capable of simply discover pictures associated to the question, however movies had been successful and a miss. For example, “a canine taking part in within the Park” confirmed us some movies the place there have been no canines. The corporate mentioned it’s nonetheless enhancing its recognition capabilities.
Catch+Launch has raised $31.3 million in funding thus far, together with an extension spherical of $8 million it introduced final month. The corporate has traders together with Accel, Cervin, and Stagwell, HarbourVest Companions, Kevin Durant’s enterprise agency 35V, and Gainsight CEO Nick Mehta.