Apple’s presence at an advert occasion could supply clues for WWDC 2023


Tor Myhren, Apple’s VP of Advertising and marketing Communications

Apple is increasing its participation on the 2023 Cannes Lions promoting competition, indicating the potential for an promoting announcement at WWDC.

The corporate often maintains a low-profile presence throughout important business occasions. Throughout such occasions, Apple’s representatives have even gained a repute for discreetly flipping their lanyards to stop passers-by from studying their title or firm on their badges.

However as Enterprise Insider reviews on Thursday, that will change with the 2023 Cannes Lions competition. In line with numerous sources within the promoting business, Apple has secured a rental house on the Carlton Lodge, situated prominently on the Croisette promenade.

Apple executives are set to arrange conferences, lunches, and social gatherings on the resort. Moreover, the corporate has plans to host a week-long program that includes panel discussions on numerous matters, resembling sports activities on Apple TV+, Apple Information, apps, and the growth of Apple’s promoting providers.