Apple expects Apple Intelligence to spice up iPhone 16 demand in 2024


iPhone 16 rumors
Apple desires to ship 90 million iPhone 16s this yr.
Picture: Sonny Dickson/Cult of Mac

Apple reportedly desires to ship 90 million iPhone 16 models in 2024. The corporate hopes Apple Intelligence and different AI options will gasoline the demand for its new iPhones.

For comparability, Apple shipped about 81 million iPhone 15 models in H2 2023.

Apple Intelligence might assist enhance iPhone 16 demand

Apple unveiled its AI options as a part of Apple Intelligence with iOS 18 at WWDC24 in June. The options shall be accessible to the general public following iOS 18’s launch this September.

As of now, Apple Intelligence is barely coming to the iPhone 15 Professional and Professional Max, with all older iPhones lacking out on it. Nonetheless, the whole upcoming iPhone 16 sequence will doubtless assist the corporate’s AI suite, together with the non-Professional fashions. Apple hopes this can encourage many older iPhone homeowners to improve, boosting demand.

A Bloomberg report claims the corporate has reportedly set a goal to ship 90 million iPhone 16s in H2 2024. That’s 10% increased than the iPhone 15 models it shipped in 2023.

Apple Intelligence will convey a bunch of AI-powered options to the iPhone, together with a revamped Siri and Writing Instruments. Different upgrades embrace AI-powered summaries for Precedence Notifications, Picture Playground, and ChatGPT integration.

Some Apple Intelligence options, just like the smarter Siri, gained’t arrive at launch, although. They are going to debut later within the yr or within the spring of 2025.

iPhone demand restoration in China will even enhance demand

Another excuse behind Apple’s optimism is the rise in demand for iPhones in China. Whereas iPhone gross sales closely declined in the beginning of the yr, they’ve since recovered because of heavy reductions and total market restoration.

Nonetheless, the corporate has not discovered a associate for Apple Intelligence in China. Apple is speaking to native Chinese language corporations like Baidu however has but to ink a deal. It’s going to doubtless attempt to finalize a associate earlier than the iPhone 16’s launch in September.