Amazon expands Sponsored TV advertisements to UK, mirroring U.S. success


Amazon is rolling out its Sponsored TV advertisements within the UK, at the moment in beta, following a profitable launch within the U.S. market.

Why we care. This transfer opens new promoting alternatives for manufacturers on standard streaming platforms like Freevee and Twitch, leveraging Amazon’s in depth information for focused advert supply.

The small print.

  • Obtainable to sellers within the Amazon Model Registry, distributors, companies and U.S. manufacturers not promoting on Amazon.
  • Some classes, like well being and private care, are ineligible.
Amazon connected TV

Between the traces. Amazon’s first-party purchasing and streaming information permits for exact focusing on, probably growing advert effectiveness.

Exceptions. Manufacturers should assessment Amazon’s pointers and acceptance insurance policies earlier than launching campaigns, as sure product classes are restricted.

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The large image. This enlargement displays Amazon’s rising affect in digital promoting, difficult conventional TV advert fashions.

What to look at. How UK manufacturers adapt to this new promoting avenue and whether or not it’ll affect their total advertising methods.

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In regards to the writer

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu’s profession began with

 delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, consumer and advertising tech aspect.


Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She can be a global speaker with a number of the levels she has introduced on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.