Advertising Methods to Enhance Your 12 months-end Gross sales (2021)

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The Nice Indian Pageant and Procuring Season is right here! And that requires placing your on-line enterprise on the forefront to seize some consideration (and drive extra gross sales) to attain these yr finish objectives you’ve been engaged on. 

How and the place Indian customers are buying has modified fairly considerably over the previous 14 months. Whereas nearly all of millennials in Tier-1 metropolitan areas store on-line steadily, we’re additionally seeing this pattern develop to Tier-II and Tier-III cities as effectively. 

53.3% of millennial customers from non-metros surveyed by Shopify for the Festive Procuring Outlook Report 2021 confirmed a robust desire for buying on-line. General, extra Indian customers are buying on-line with 76.9% of these surveyed by Shopify wanting to take action this festive season due to the comfort it affords.

YouGov analysis additionally reported that 91% of customers plan on buying on-line throughout this festive season whereas theRetailers Affiliation of India confirmed there will probably be pent-up client demand this festive season.

Whereas that is the perfect time to carry ahead your finest offers and reductions, it is usually the one time when it will get more durable to get your affords observed. 

So we took into consideration essentially the most generally used channels by customers in India and introduced collectively a number of the finest seasonal advertising methods you may implement to make sure that you’re in your client’s thoughts (and cart) throughout this era of gifting and  loopy year-end buying! 

Advertising methods for the festive and vacation season gross sales 

We took a take a look at a number of the most profitable Indian manufacturers on the market and tried to interrupt down how they have been reaching the appropriate viewers on the proper time with the appropriate message with their seasonal advertising campaigns. Listed here are a number of the classes we discovered from them, listed as easy steps or perhaps a guidelines that will help you take advantage of the festive season buying : 

  • Get your on-line retailer prepared for the festive and vacation season 
  • Create a festive-ready assortment of your merchandise 
  • Create affords and reductions protecting the vacation season in thoughts 
  • Attain out to your subscribers on electronic mail to allow them to know
  • Arrange social media advertisements to spice up consciousness across the sale 
  • Arrange search advertisements to faucet into the search intent of internet buyers 
  • Leverage content material advertising 
  • Attain out to clients on SMS 
  • Ship a promotional broadcast on WhatsApp 
  • Ship promotions on Telegram 
  • Automate your net push notifications 
  • Create and supply reward playing cards 
  • Arrange retargeting and remarketing advertisements 

1. Get your retailer festive prepared 

First issues first. Whether or not you could have an offline retailer, an internet one, or each, it’s time to provide it the appear and feel of the season! 

You probably have a bodily retailer, including a number of lights throughout Diwali or a Christmas tree for some joyful, winter cheer can go a great distance in stepping into the groove and welcoming extra footfall. 

Equally, when you’ve got an internet retailer, be sure to herald some festive and vacation season cheer to your design. You are able to do this by merely altering the hero banner picture on the homepage to one thing that displays the festive cheer. Or should you’re taking your sale stay, you possibly can showcase this as a banner. Then you may create a further web page to show all of your reductions and offers, and redirect web sites to this web page. For instance, ‘Secret Santa Sale’ throughout Christmas, might be a web page that shows all of the gadgets which are on low cost. 

One other good thought is to make use of product labels to spotlight the gadgets on sale. They’re additionally a refined design ingredient that makes it simple for guests to identify the gadgets on low cost amidst the lots of which may be current in your web site. 

For instance, The Man Firm makes use of a popup to show their Diwali contest that nudges guests to subscribe to take part. 

the man company festive sale popup

Bonus tip: You may as well promote a hashtag that subscribers can use to take part within the contest whereas sharing a purchase order on social media. This is likely one of the methods you may collect social proof, which might change into one in every of your most influential advertising property.

2. Create a festive or vacation prepared assortment of merchandise 

Check out your merchandise, what your clients are shopping for actively after which create a vacation season sale assortment. These might be particular person gadgets that you simply supply on reductions for the time interval. Or you possibly can even bundle totally different gadgets to create packages they’re extra more likely to buy. 

For instance, Phool mixed their incense sticks together with diyas to create Diwali reward containers with customized packaging for his or her Diwali Sale. 

phool diwali package example
phool diwali collection example

Suppose strategically  about how a client could make use of your assortment or supply and go all out with it. That is additionally an excellent time to bundle your slow-selling merchandise with hot-selling gadgets to make the acquisition extra helpful to your clients, and to get your stock out! However bear in mind to create a restricted stock of the identical, to maintain the FOMO going! 

3. Create affords and reductions protecting vacation buying in thoughts 

The festive and vacation season gross sales aren’t simply all concerning the offers and reductions for customers. Plenty of your potential clients are additionally on the lookout for issues like categorical delivery or discounted delivery. So take client psychology in thoughts whereas creating affords and reductions for this seasonal sale. 

A number of affords and reductions that you would be able to experiment with throughout this era embody: 

  • % off storewide 
  • % off on choose gadgets/ collections 
  • % off on an outlined cart whole 
  • Free delivery for a restricted time period 
  • Discounted delivery 
  • Free delivery on orders above a set threshold 
  • % off on quantity purchases 
  • Purchase x, get y low cost 

Wish to be taught extra concerning the several types of reductions you may supply to clients? Learn this text

And when you’ve got a Shopify retailer, be taught extra about creating reductions right here

4. Attain out to subscribers on electronic mail 

As quickly as you could have your festive or vacation season sale deliberate out, use electronic mail advertising to achieve out to your current clients and subscribers. However bear in mind a one-time announcement will do you no good! 

Begin with a sneak peek into the reductions to create pleasure across the sale. Then step by step countdown to the sale, nudging your subscribers to create want lists or preserve a tab on the merchandise going up on sale to not miss out on an excellent deal. 

If you happen to’re open to taking pre-orders on the discounted costs, bear in mind to obviously point out the identical in your emails. And eventually, when your sale goes stay, bear in mind to obviously state the identical within the electronic mail as effectively! 

Professional tip: Preserve your subscribers engaged even throughout the sale utilizing electronic mail advertising to advocate merchandise primarily based on their searching historical past, earlier purchases and extra. You may as well use emails to search product evaluations or suggestions from clients

We’ll make this yet one more degree simpler with Shopify Electronic mail. You’ll be able to create branded, well-designed emails and automate them utilizing the Shopify Electronic mail app to gasoline your vacation season advertising marketing campaign. Be taught extra about it right here

5. Arrange social media advertisements to seize consideration 

In accordance with a examine, about two-thirds of internet buyers at this time use social media as part of their buying journey. However it’s additionally a undeniable fact that posting on social media or creating video content material is now not sufficient to seize client consideration. To get your festive and vacation season sale offers observed, you must leverage social media advertisements. 

Relying on which platform your viewers is essentially the most energetic on, create advertisements that announce your sale, share reductions and offers and even collections which are up on a particular value. However don’t neglect to mix it with an excellent advert copy that lets customers know that these offers are time-sensitive! 

Relying on the social media channel you’re making use of, you may as well arrange shoppable advertisements like these to make it easier to your viewers to purchase merchandise they see within the promotions:

wishing chair social media ad example

And this is how the advert expands while you click on on a product you are all in favour of buying: 

wishing chair social media shoppable ad


Unsure how you can get began with social media advertisements? Listed here are some sources to assist: 

6. Run search engine advertisements to faucet into intent 

In accordance with a examine carried out by Google, 39% of customers are influenced by a related search. This merely implies that for many of us, on-line buying journeys begin from the major search engines. 

Now rating excessive up on the search outcomes when there may be a lot content material being printed, may be robust and time consuming. That is the place search advertisements are available. 

Just like social media advertisements, you should utilize search advertisements to direct visitors to your seasonal sale web page for particular key phrases. This may be certain that when somebody is trying to find ‘christmas presents’, your advert turns into seen to them proper on the prime of the search outcomes. 

Right here’s an instance of what search advertisements appear to be: 

festive seasonal marketing search ads example

If you happen to haven’t run search advertisements earlier than and don’t know the place to start, we advocate studying this information first: The Google Advertisements Playbook: 13 Marketing campaign Sorts And What to Count on From Them

7. Leverage content material advertising 

Have you ever ever gotten caught in a rut the place you don’t know what reward could be finest for a festive celebration? Or did you run out of concepts to shock your family and friends on Christmas? Or possibly you’re internet hosting a celebration throughout the vacation season, however you don’t know what video games you possibly can play collectively? 

The very very first thing you’re most definitely to do, is head to the search engine to search for solutions. Now your customers are the identical! 

To place issues into perspective, right here’s what number of month-to-month searches are made round Diwali presents in numerous set ups: 

diwali gifts search volume

And right here’s how many individuals are trying to find Christmas reward concepts across the vacation season in India: 

christmas gifts search volume

Now we’re not saying that each one of those searches have been made by somebody who finally did go on to make a purchase order on-line. However these have been customers with a excessive intent of creating a purchase order, searching for info that they could use for on-line or offline buying. 

You probably have a singular set of merchandise that fall into totally different search buckets, leverage content material advertising to focus on these key phrases. You could possibly write a fast weblog with a listing of reward concepts. Or you possibly can merely create an Instagram information with the assistance of carousels to share reward concepts out of your assortment of merchandise. 

If not reward concepts, you may truly use content material advertising to share a narrative, discuss a delicate subject or one thing that your viewers cares about throughout this era. For instance, Heads Up For Tails all the time has well timed content material up on their weblog to information pet house owners in making the appropriate purchases. Their focus is to coach first after which promote! 

seasonal marketing - content marketing

If content material advertising is a totally new technique for you, we advocate you check out a few of our sources right here. From step-by-step guides to examples and concepts, you’ll discover one thing that may positively encourage you to provide content material a shot! 

8. Attain out to your clients on SMS 

Do you know that 64% of customers assume manufacturers ought to contact them through SMS extra usually? 

There are about 75% of customers who wish to obtain texts with particular affords or notifications of ongoing reductions. And that’s your signal to begin leveraging SMS advertising this festive and vacation season! 

Attain out to your current clients and subscribers on SMS. Ship them a fast replace about your ongoing offers, allow them to know till when you could have the sale stay or share a particular coupon code with them to encourage them to go to your retailer. 

Right here’s an instance of how mCaffeine makes use of SMS advertising to advertise seasonal affords: 

festive and seasonal sms marketing example

You probably have a retailer on Shopify, getting began with SMS advertising is very easy. All it’s essential to do is set up an app and arrange your textual content advertising campaigns. Discover all SMS advertising apps right here

9. Attain out to your clients on WhatsApp 

With about 340 million customers (and growing), India is WhatsApp’s greatest market. There are greater than 100 billion messages despatched through WhatsApp on daily basis. That solely goes to say how steadily we use the chat app each day! 

And that’s motive sufficient so that you can begin utilizing WhatsApp for seasonal advertising. 

Just like SMS advertising, you should utilize WhatsApp to ship out broadcast messages to announce your gross sales and reductions. You’ll be able to even arrange follow-up messages to remind subscribers concerning the ongoing sale when it goes stay, get better deserted carts and even nurture them post-sale with evaluate requests, product suggestions and extra. 

Right here’s an instance of Diwali promotion being run on WhatsApp, directing the recipient to the sale web page on the model’s Shopify retailer: 

diwali whatsapp marketing example

 

Establishing a WhatsApp broadcast message or different advertising campaigns to your Shopify retailer is very easy. We’ve a number of app companions that allow sensible automations together with customized personalizations to make your campaigns simpler. Discover all our WhatsApp advertising apps right here

10. Ship an replace on subscribers on Telegram 

A preferred different to WhatsApp, the Telegram app has been downloaded greater than 220 million instances in India since August 2021. In accordance with The Subsequent Internet, Telegram’s energetic consumer base has grown by 110% in India final yr, making it one other promising channel for companies to achieve out to their clients for promotional functions. 

Just like SMS and WhatsApp advertising, Telegram too can be utilized to ship out broadcast messages about your ongoing gross sales. You may as well ship sale/ low cost updates throughout the vacation season to maintain clients within the loop and nudge them subtly in direction of making a purchase order. 

Some companies additionally use Telegram to create unique communities for his or her clients, whereby they share particular reductions or early fowl affords earlier than the vacation season sale truly kicks off. 

Here is an instance of a model utilizing Telegram to broadcast the continued promotions: 

telegram marketing example

11. Leverage net push notifications 

Owing to the rise within the variety of on-line companies, some customers have gotten skeptical about sharing their contact info with manufacturers. Think about getting bombarded with promotional messages on electronic mail, SMS, WhatsApp and different platforms! 

That is the place net push notifications are available, providing a comfortable contact communication channel. A retailer customer can simply subscribe to getting updates about offers and reductions with out sharing any of their contact info. 

Right here’s how Boll and Department makes use of an online push notification to announce gross sales and reductions on their retailer: 

web push notification example

And this is one from Bombay Shaving Firm: 

bombay shaving company web push example

 

You probably have been utilizing net push notifications to develop your subscriber record, be sure to make it a channel to advertise your seasonal sale. Begin early by selling an upcoming sale, constructing as much as the day of launch after which a number of common updates to maintain folks engaged by automating messages across the time left to avail offers. 

In case you haven’t tapped into net push notifications but, you may simply obtain an app to get began. Discover all our net push notification apps right here

12. Arrange reward playing cards in your retailer 

In accordance with a examine carried out on the Indian retail market, the reward card market within the nation is slated to develop at a CAGR of 18.4% from 2020-2025. The quantity reveals how customers at this time wish to give the reward of option to their family and friends at totally different events. And it’s now not restricted to birthdays.  

Arrange reward playing cards in your Shopify retailer for Diwali, Christmas, New 12 months and each little event in between. They make for excellent last-minute presents that nobody minds receiving too! 

However just be sure you promote your reward playing cards proactively on all widespread channels of communication. Be it by means of social media, advert campaigns, net push, SMS and even with promotional banners on the web site, don’t neglect to get them within the limelight. 

Right here’s an instance of a present card from Tanishq that can be used as an evergreen advertising technique, letting clients buy all year long. 

ecommerce gift card example

Wish to be taught extra about establishing reward playing cards in your retailer? Learn the information right here

13. Arrange retargeting and remarketing advertisements 

If you begin selling your season sale, keep in mind that it’s not a one-time effort. A median web consumer sees about 5000 advertisements on daily basis, on totally different channels and in numerous codecs. There’s a excessive likelihood that they could neglect about yours by the point they really must make a purchase order.

This is the reason it’s essential to arrange retargeting and remarketing advertisements to carry again customers who had proven curiosity in your preliminary set of promotional advertisements or different advertising efforts to advertise seasonal, festive and vacation gross sales. 

Since that is an viewers that’s already conscious of your reductions and the offers you’re providing and has been launched to your model earlier than, they’re extra more likely to convert. In accordance with research, the typical click-through price (CTR) for advertisements is 0.07%, whereas the typical CTR for retargeting and remarketing advertisements is about 0.7%, getting you extra ROI in your campaigns! 

Operating retargeting advertisements on social media and remarketing on search engines like google is straightforward when you’ve got a Shopify retailer. We’ve numerous apps that you should utilize to arrange these campaigns and automate the method. Discover all of them right here

If you happen to’re new to operating retargeting advertisements, you may learn our information right here earlier than getting began

Whereas we’ve listed out some primary steps to make sure you maximize your seasonal advertising technique,  vacation advertising methods could differ primarily based on who you’re concentrating on, what you supply and the sources out there to you. There isn’t a one-size-fits-all strategy to seasonal advertising. However with regards to eCommerce vacation advertising, there are a number of finest practices and ideas that we do advocate following: 

  • Arrange an internet retailer 
  • Perceive your clients and determine wants 
  • Create reductions that match into the festivities 
  • Attain out to your current clients 
  • Get began with advertising early on 

1. Arrange an internet retailer 

In accordance with Shopify India’s Festive Procuring Report 2021, 76.9% Indian customers present deep inclination in direction of on-line buying this festive season due to the comfort it affords. One other examine states that there will probably be round 75 million on-line consumers collaborating within the festive season gross sales actively. So should you don’t have an internet retailer already, these numbers are an indication it’s time to arrange one. 

With Shopify, you may have your on-line retailer up and operating in only a few steps. With a straightforward drag and drop builder, stunning Shopify themes to provide your storefront an excellent feel and look and apps that may assist you promote extra, the eCommerce platform is trusted by over 1,700,000 companies worldwide.

Get began at this time with a free trial

2. Perceive your customers and determine what they’re on the lookout for 

Festive and vacation season gross sales will not be nearly reductions and offers. Shoppers are additionally seeking to purchase particular gadgets throughout this era and to your seasonal advertising campaigns to be a hit, it’s essential to perceive and determine this want. 

For instance, earlier than and through Diwali, Indians are inclined to undergo weeks of spring cleansing. So should you’re operating a dropshipping retailer, you may truly begin promoting cleansing merchandise. 

Equally, round Christmas, everybody’s on the lookout for concepts to shock their family and friends. You’ll be able to create reductions round widespread merchandise that can be utilized as gifting gadgets and run a Secret Santa sale.  

We even have a listing of trending merchandise you may promote on-line. Test it out right here

3. Create reductions that match into the festivities 

In order for you customers to have interaction with you, it’s essential to be related with the seasonal gross sales you’re operating too! 

For instance, throughout Diwali, customers have a tendency to purchase budget-friendly presents and sweets for his or her neighbors. So ideally, you must create reward hampers or bundle offers on merchandise that match the invoice! You could possibly even supply volume-based reductions. 

Equally, throughout New Years, everyone seems to be making an attempt to make resolutions for a more healthy yr forward or altering issues round them to a ‘new’ feel and look. If you happen to’re a vogue and clothes retailer as an illustration, you may truly create reductions round ‘season celeb favourites’. 

4. Don’t neglect reaching out to your current clients 

In accordance with research, buying a brand new buyer can price 5 instances extra than retaining an current one. The identical holds true with regards to bringing again a buyer to purchase from you once more vs convincing a brand new one to discover your offers. The examine additionally states that the success price of promoting to an current buyer is 60-70%, whereas the success price of promoting to a brand new buyer is merely 5-20%. 

So while you arrange your vacation season affords, be sure to don’t neglect to inform your current clients. Attain out to them on electronic mail, SMS, WhatsApp or announce the sale on the social media platform they’re essentially the most energetic on! 

Observe: You probably have a brick and mortar (bodily, offline) retailer, be sure to let walk-in clients know of the net sale as effectively. 

5. Get began early! 

The trick to get consideration in instances when everyone seems to be placing their finest foot ahead, is to begin early. 

Arrange and begin selling your festive and vacation season sale early on. You’ll be able to arrange a pre-launch web page and begin sneak-peek seasonal advertising campaigns throughout all channels, to maintain your viewers engaged and searching ahead to what you could have in retailer for them. 

Relying on who your viewers is and what you’re providing, you may as well contemplate taking pre-orders on the upcoming sale. That method you may safe your gross sales even earlier than the season hits! 

Festive and vacation season is the perfect time for on-line companies to achieve out and interact their viewers by becoming a member of them in all of the celebrations. However extra importantly, it’s that interval of the yr the place persons are in a prepared state of creating purchases for one motive or one other; be it gifting for Diwali, shocking associates with Christmas presents or just a little self-indulging earlier than the New 12 months kicks in. 

So take advantage of this time to place your small business up, entrance and middle to seize some consideration! 

You probably have a retailer on Shopify, it’s a lot simpler to get began with all of the advertising methods we’ve shared above. 

From electronic mail advertising to net push notifications, pop-ups and extra, there’s a Shopify app for every little thing. Discover all our apps right here.

And should you need assistance with something, you may even discover a Shopify knowledgeable to work with you to get the ball rolling. Discover them right here.  

Steadily requested questions on festive and vacation season advertising

Which is the festive and vacation season in India?

In India, it’s Navaratri that kicks off the festive season. After which, comes Dussehra and Diwali that are the highlights of the Indian festivals. The vacation season sometimes begins a number of days after Diwali, for Christmas and New 12 months in December.

Why is the festive season necessary for companies?

In the course of the festive season, customers are making purchases for numerous causes. From gifting to dwelling enhancements and extra, there’s sometimes loads going. For companies to thrive, that is the perfect interval to draw these customers as they’re in a prepared state of buying. In accordance with The Confederation of All India Merchants that represents tens of thousands and thousands of companies throughout the nation, the gross sales of its members throughout the one-month festive season elevated to greater than INR 720 billion in 2020, and is anticipated to go greater this yr.

How do you enhance gross sales throughout the festive season?

The primary factor it’s essential to do throughout the festive season is ready up your on-line retailer and create offers and reductions on merchandise of curiosity throughout the interval. Then you must leverage all channels like electronic mail, social media, advertisements, search engine, SMS, WhatsApp and net push notifications to let customers learn about them. However the true hack lies in making these offers and reductions time-sensitive, to nudge folks to purchase from you virtually immediately.

What’s a seasonal or vacation advertising technique?

A seasonal advertising technique takes into consideration particular time intervals the place there may be more likely to be extra shopping for exercise or demand. This might be festivities like Diwali, Christmas, Thanksgiving or Holi, necessary occasions, nationwide and international holidays. However it may additionally imply different elements which are related to your trade and audience, for instance summer season, winter, fall and so on. An excellent instance of seasonal advertising concepts is the Diwali Sale or the Secret Santa sale that companies run earlier than Christmas.

What are some vacation advertising methods for small companies?

One of the best ways to market your small enterprise throughout the vacation season is to achieve out to your current clients with the offers and reductions. Encourage them to purchase from you once more and in addition refer their associates to your retailer. You’ll be able to even arrange referral advertising campaigns to get them to actively promote your offers and reductions. One other method is to meet up with social media tendencies or promote your small business with the assistance of micro influencers.